Direct MailMulti-Layered Pop-Up CardsReal Estate
Dividend Capital Securities LLC (Denver, Colorado, USA)—The challenge: How to persuade investors and other stakeholders to participate in that quarterly conference call? Dividend Capital, based in Denver, Colorado, USA, sent 30,000 of these cards as direct mail pieces to spotlight their quarterly reports and conference calls as valuable educational opportunities that were not to be missed. We used four photos to create a multilayered montage featuring attractive commercial real estate investment properties. Then Dividend watched the phones light up!