Pop-Up Cards With SoundRad-3D Pop-Up Cards

Citibank Mastercard Diners Club

Boxing Glove Promotional Pop Up Card

(Hear the sound inside this card!)

Citicorp Diners Club Inc. (city, state, USA)—Citibank partnered with MasterCard to roll out two large direct mail marketing campaigns to businesses in Canada and the U.S. These cards were featured in Round One of this marketing blitz. Each card has its own specially designed sound chip that activates upon opening the card—the theme from “Rocky” for the boxing glove card or a monstrous ROAR from Godzilla.