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Sysmex Trade Show Invitation Pop Up Card

Sysmex America Inc. (Mundelein, Illinois, USA)—How do you make a direct mail piece introducing an advanced hematology analyzer interesting? A pop-up! Sysmex’s card features a caped superhero lab tech boosting the power of his lab with a hematology analyzer computer. This card included a smaller vellum paper insert with specifics on where to find Sysmex’s booth at an upcoming trade show. The insert could then be changed to suit different purposes without reprinting the whole card.