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PepsiCo Frito Lay Superbowl Promotional Pop Up Card

PEPSICO  (And Frito-Lay)  Are You Ready for Some Football? For Super Bowl XLI, Pepsi and Frito-Lay worked with us to develop this multimedia card to send out product coupons for an internal retail promotion. On the inside, a field goal pops up, along with a selection of Pepsi products. But here’s the part that really makes you want to grab your Doritos-as the card is opened, a sound chip plays the famous theme song from “Monday Night Football”! This promotion scored a touchdown and the extra point!