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McAllen Convention Center

City of McAllen (McAllen, Texas, USA)—The McAllen, Texas convention center was going to be a new facility in town, and their ad agency was looking for a way to focus attention on its resort-like tropical surroundings. Most of the information is on their website—the card just needed to drive the traffic there! Since it wasn’t possible to use photos, as the center was in mid-construction, this one-layered pop-up is created from artist renderings.